LORO vs Zoho CRM
Zoho CRM is a broad AI CRM suite; LORO is purpose-built for outside sales execution in South Africa.
| Capability | LORO | Zoho CRM (+ RouteIQ) |
|---|---|---|
| Visit proof & field evidence | Core workflow | Requires configuration / add-ons |
| Route planning | Native planning + maps | RouteIQ or third-party maps |
| Competitor mapping | Built-in | Custom modules typical |
| ERP | In-house ERP built in and integrated—products, customers, orders, and B2B store flows in one stack. Optional Sage, Acumatica, and SAP bridges for mixed finance stacks. | CRM-centric; ERP via Zoho ecosystem |
| Platform | Cloud-based SaaS with Clerk authentication and organisation-scoped access for reps and managers. | Cloud SaaS; Zoho account model |
| Ecosystem | Focused field sales + integrated ERP | Large Zoho app suite |
Choose Zoho when you need a general CRM across the whole business. Choose LORO when field visits, routes, and SA B2B execution are the bottleneck.
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